Friday, December 18, 2009

Red Haute! Diptyque Teams With RED Creating Limited-Edition Candle to Fight AIDS


Parisian perfumer Diptyque known for fine candles, lotions and fragrances teams with (RED)™ creating a limited edition candle to help eliminate Aids in Africa. The (Diptyque)RED™ Special Edition candle combines all the elements of an “evocative union.” Each candle serves as a symbol of hope lighting the way for a call to action. When someone purchases a candle, 10% of the sales go into The Global Fund to help in this international endeavor. The money donated buys life-saving medication for those living with HIV.

The (Diptyque)RED™ candles arrive in colorful African wax print fabric symbolic of a powerful ancestral past. The selected shade of red is like the African soil, pure and symbolic of life. The candle’s spicy, soothing scent consists of a patchwork of fragrances derived from Rooibos vanilla, amber and gentle touches of rosy floral notes.

The (RED)™ story is a “simple transformative, altruistic action turning one of a kind objects into symbols of hope.”

The (Diptyque)RED™ Special Edition candles are available January 2010 for $68 at the Diptyque stores in New York and San Francisco as well as other Diptyque retailers.

Will you join the movement to fight Aids in Africa and buy a (Diptyque)RED™ candle?

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